A date with sustainability at Marca by BolognaFiere and Ambiente

Fiera Ambiente e Marca Bologna

A date with sustainability at Marca by BolognaFiere and Ambiente

A date with sustainability at Marca by BolognaFiere and Ambiente 1200 800 Martini Spa

They say that getting off to a good start means you’re already halfway there. And if that saying holds true, 2026 is looking very promising indeed!


We’ve just returned from an intense start to the year: January in Bologna for MARCA, February in Frankfurt for Ambiente. Two very different trade shows, two experiences that brought us unexpected satisfaction.

Here’s how it went.

MARCA by BolognaFiere and ADM

MARCA is the only Italian trade fair dedicated to private label—an unmissable event for anyone working with distributor brands.

This year it welcomed over 25,000 visitors, with one figure particularly relevant to us: the growth of the “home and personal care” category, reflecting an ever-expanding consumer trend.

It was in this context that we received the Best Copacker Profile award, placing us among the top industrial partners for Italy’s modern retail sector. It’s not just about manufacturing—it’s about listening to distributors’ needs and turning them into tailored solutions, while upholding our standards of quality and innovation.

AMBIENTE – Frankfurt

Just a few weeks later, we flew to Frankfurt. Ambiente, as always, has a completely different spirit: it’s the world’s leading trade fair for consumer goods, with over 3,750 exhibitors from 170 countries and more than 105,000 visitors. Here, the conversation goes beyond products to include trends, design, and lifestyle.

At our stand we introduced three new launches that will be with us throughout the year: La Profumata, Nocciolino, and Scrubly.

These products tell the story of the direction our company has been following for more than ten years: creativity, innovative materials, and a strong focus on environmental impact. On that front, we received another important recognition: our inclusion in the Ethical Style programme, reserved for companies that demonstrate a concrete commitment to sustainability. A badge that helps visitors identify those who—like us—have made environmental responsibility a true business philosophy.

MARCA and Ambiente are two distant worlds: one speaks the language of Italian large-scale retail, the other that of international design. Yet in both contexts, the message was the same: quality, innovation, and sustainability—everyday practices we’ve embraced for over fifty years.

2026 has only just begun, but it has already brought us great satisfaction.

And we have a feeling this is only the start.