MartiniSPA at PLMA in Amsterdam: the gotha of private retail

MartiniSPA at PLMA in Amsterdam: the gotha of private retail 1200 900 Martini Spa

The World of Private Label returns

The World of Private Label international trade show is set to return to Amsterdam from 31 May to 1 June 2022. The trade show is sponsored by PLMA – Private Label Manufacturers Association –, the world’s largest industry body representing more than 3,500 players. For over 35 years, the World of Private Label has been bringing together retailers, wholesalers and other professionals seeking new products, contacts and ideas to develop their private label programmes. The number of visitors is gradually increasing each year, and this is also due to the fact that the industry is expanding: in fact, the private label industry accounts for 40% of the goods sold in seven European countries and for more than 30% of the goods sold in nine other Old World countries.

What to expect from the PLMA 2022

The halls of World of Private Label 2022 will be packed with buyers from all categories: supermarkets and hypermarkets, discount stores, chemist’s shops, department stores, exporters and importers. A total of about 2,500 brands will be present, with 50 national and regional pavilions. The exhibition spaces will be divided into food and non-food categories. The food areas will be hosting companies selling fresh or chilled food, dry food and beverages, while the home, kitchen, garden, DIY, cosmetics, health and beauty departments will be grouped together in the non-food areas. That is exactly where MartiniSPA will be exhibiting its finest offerings, at yet another event to be held in 2022, following The Inspired Home Show in Chicago and Cosmoprof Worldwide in Bologna.

MartiniSPA in Amsterdam: innovations and certainties

At PLMA in Amsterdam, MartiniSPA will be previewing its most iconic collections and major novelties developed over the last few months. One such example is the unprecedented, 100% recycled and recyclable net sponge, the ultimate product for anyone who wishes to enjoy a rich foamy bath: this sustainable, environmentally friendly sponge is available in four bright colours. Another great addition to the MartiniSPA range is the equally colourful shower cap.

Mr Eco®, green technology applied to a sponge

At World of Private Label 2022, emphasis will be placed on MartiniSPA’s ecological sustainability thanks to the Mr Eco® home care line. Having already won the Red Dot Design Awards 2020, the Mr Eco® range boasts an interesting selection of products: sponges made from plant cellulose, scouring pads made from antibacterial mesh and stainless steel, bamboo viscose cloths, wooden brushes with sisal bristles, and other surprising kits. The quality of Mr Eco® has four specific strengths: recyclable materials, natural ingredients (loofah, bamboo and many others), sustainable packaging, and a plastic-free approach.