massage natural

MartiniSPA in the spotlight at Cosmoprof Worldwide 2022

MartiniSPA in the spotlight at Cosmoprof Worldwide 2022 1200 900 Martini Spa

New products, new opportunities

From 28 April to 2 May 2022, Bologna will be hosting the latest edition of Cosmoprof Worldwide, which, in addition to being the world’s leading trade show for the professional cosmetics and beauty industry for more than 50 years, is also a benchmark event for more than 2,700 well-known brands in the cosmetics industry representing 69 countries across the globe. Now that the pandemic is easing, the city of Bologna will once again be playing host to the event, which will bring the beauty industry together in the complex owned by Bologna-Fiere, the event organiser. A longstanding symbol of innovation and excellence, Cosmoprof Worldwide is the ideal platform to globally launch new products that are capable of staying ahead of future trends.

Creativity and sustainability go hand in hand

For this reason, it is in this prestigious context that, as part of Cosmo Perfumery & Cosmetics – the trade show dedicated to perfumery and body care products for the retail, prestige and masstige channels – MartiniSPA has decided to present a groundbreaking, 100% compostable product. In fact, MartiniSPA considers creativity to be a key factor in that it allows practicality, beauty, functionality, aesthetics and convenience to be combined at any stage of the production process. However, it also necessarily entails respecting our ecosystem, triggering a virtuous industrial process that has never been more essential than it is today.

MartiniSPA is always at the cutting edge

For several years now, MartiniSPA, which has been operating nationwide for over half a century and is a leader in the field of body care accessories, especially sponges, has been strongly committed to promoting a sustainable lifestyle. In fact, since 2012, MartiniSPA has been using clean energy generated by the solar panels at its production facilities. It has also recently planted many trees and a wooded area is slowly growing all around the premises: a precise and concrete commitment, or rather a breath of fresh air, with the aim of ensuring cleaner air and helping the environment. The aim is always to find the perfect balance between technology and naturalness, between an experimental mindset and taking care of the environment.

100% compostable, 100% Made in Italy

The new product that MartiniSPA will be launching at Cosmoprof Worldwide is yet another demonstration of the fact that it feels a great sense of responsibility. It is a 100% compostable net sponge, which will become part of the Massage Natural line, thus making this relaxing daily ritual even more environmentally friendly. With its gentle exfoliating action, it is ideal for a relaxing and very bubbly bath. What is more, after using the sponge, it can be thrown into the compostable bin and, in this way, it will contribute to the circular life cycle of this material.